How a US Roofing Operations Platform Cut Estimation Time From Days to Minutes

An integrated roofing operations platform helped contractors assess roofs, build quotes, coordinate crews, and move customers from lead to project faster.

Project Highlights & Key Metrics

Industry
Roofing / Construction
Platform
Web + Mobile
Region
United States
Engagement Model
Dedicated Team
Team Size
7–9 Specialists
Timeline
~12 Months
Team Composition
  • Product Manager
  • UI/UX Designer
  • Web/Backend Engineers
  • Mobile Engineers
  • AI/Python Engineers
  • QA Engineer
Tech Stack
  • React
  • React Native
  • Python
  • Node.js
  • Computer Vision
  • Azure
Integrations
  • Satellite Imagery
  • Manufacturer Catalogs
  • GPS & Geolocatio
  • Mapping Services
  • Customer Portal
CLIENT OVERVIEW

About the Roofing Estimation Platform

The platform was built for US roofing operations teams managing estimation, production, crews, materials, and customer communication across multiple projects.

Roofing estimation previously depended heavily on manual measurements and spreadsheet-based pricing. Estimators had to measure properties, calculate material requirements, reference manufacturer pricing, and prepare quotes manually.

The platform brought those steps into one connected workflow, using digital roof measurement and estimation, a cost engine connected to manufacturer catalogs, and operational tools for crews and customers.

  • Roof measurement and estimation

  • Material and cost calculations connected to manufacturer catalogs

  • Crew location and production tracking

  • Customer material selection and communication

Roofing estimation software client testimonial
Estimating used to take days, and two estimators could look at the same roof and price it differently. Customers had almost no view of what they were paying for. Now an address gives us measurements in minutes, pricing follows the same rules every time, and customers can see where their project stands.
Founder
Roofing Operations Platform
★★★★★
Problem
The Challenge

Roof estimates depended on manual measurements and spreadsheets

An estimate started with a site visit. Someone measured the roof by hand, adjusted for slope, looked up shingles, underlayment, and accessory products in supplier catalogs, then worked out labor and cost. That took days, and two estimators pricing the same roof could arrive at different numbers.

The process also created a disconnect between estimating and production. Once a project was approved, crews and operations teams needed information that had already been gathered during the sales process.

Leads, proposals, active jobs, crew hours, and customer questions sat in separate spreadsheets and tools, so anything that changed had to be entered again by hand.

Key Challenges
  • 01

    Roof measurements collected by hand on every property

  • 02

    Pricing varied by estimator, material choice, and labor assumptions

  • 03

    Leads, proposals, and active jobs tracked in separate tools

  • 04

    No current view of crew attendance or job-site progress

  • 05

    Customers could not see costs, materials, or project status

The result was a fragmented workflow where estimating, production, and customer communication moved at different speeds.

Solution
Our Solution

One workflow for estimating, pricing, projects, and field crews

TechnBrains rebuilt the work as a single sequence. An address produces roof measurements. Measurements produce material quantities. Quantities and labor rules produce a price. An approved price becomes a project with assigned crews, and the customer follows the same record from proposal to completion.

Roof Measurement From Satellite Imagery

A customer or sales representative enters a property address. The system retrieves satellite imagery for that location, and computer vision models read the roof structure, returning area, dimensions, pitch, and complexity as numbers the estimate can use.

Cut estimate preparation from days to minutes.

Material and Pricing Engine

Measurements convert into material quantities for shingles, underlayment, adhesive products, ridge components, and related items. Labor rates, supplier costs, product selection, roof complexity, and site conditions live in one price list instead of individual spreadsheets.

Brought quote accuracy to 99.9%.

Lead to Project Workflow

Inquiries arrive as leads, appointments are scheduled, and proposals are generated from the calculated estimate. An approved proposal opens a project. Sales and admin teams work from the same record instead of passing files between tools.

Reduced lead-to-project activation to about 5 days.

Crew Tracking and Payroll

Field employees check in from the mobile app, and location checks confirm they are at the assigned job site. Attendance, leave, hours, and payroll sit next to the project record, with performance reporting for managers.

Improved production activity by about 30%.

Customer Project Portal

Customers review their contract, see the cost breakdown, choose materials and manufacturers, and follow project milestones and crew activity as the job moves.

Customers can check cost, materials, and progress without calling the office.
Engineering Approach

How an Address Becomes a Priced Estimate

The chain runs in one direction. An address returns satellite imagery. Computer vision models read the roof and output geometry. Geometry converts to material quantities using product rules. Quantities meet labor rates and pricing rules to produce a quote. The quote becomes a proposal, and an approved proposal becomes the project record that crews and customers both work from.

Each step writes to the same PostgreSQL records, so changing a material updates quantity, price, and proposal together. .NET services hold the calculation rules in one place rather than in each screen. React covers the office tools and React Native covers job-site use, where crews need attendance and task updates to work from a phone.

Impact
The Impact

Quotes go out faster and jobs are easier to follow

Estimates that took days are produced in minutes. Lead-to-project activation runs at about 5 days. Managers see crew attendance and job progress next to costs instead of chasing them, and customers can check materials and status themselves.

What changed, before and after the engagement
Before After
Days to prepare estimates Estimates in minutes
Hand measurements on site Satellite and computer vision measurements
Spreadsheet-based pricing Rule-based calculations
Manual crew oversight Location-verified job-site check-ins
No customer visibility Live cost and progress view
Our Engagement

Why the Roofing Operations Team Partnered With TechnBrains

The roofing operation already had the estimating and production expertise. The challenge was connecting those processes into a product that could reduce manual estimation work while carrying the resulting data into production. TechnBrains worked across product discovery, UX/UI, web and mobile development, AI and computer vision, backend engineering, integrations, QA, and deployment.

Business Outcomes
  • Days → MinutesFaster estimation turnaround
  • 99.9%Quote accuracy
  • ~5 DaysLead-to-project activation
  • ~30%Production efficiency gain
Asad Ayyub - ConTech Delivery Lead
The estimating screen was the easy part. One roof measurement drives material quantities, labor, price, the proposal, project setup, and what the customer sees. Most of the effort went into making that number travel through every step, so nobody recalculates or retypes it later.”
ConTech Delivery Lead TechnBrains

Move Beyond Spreadsheets and Manual Handoffs

Build a roofing platform that keeps estimates, project data, crews, and customer updates connected.

Consult our ConTech experts about your workflow

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